VWEC invites you, to join us this year on the 3rd Fridays of each month through May 2025 for ITC Cohort Training Series.
Each 2-hour training session will provide vital insights into how business owners can effectively explore and engage in international trade opportunities.
Connect With Our Speaker:
Shelly Bryant, Founder, TL Global Insights,
Shelly Bryant is an internationally recognized expert in cross-cultural communication, literary translation, and global leadership. As the founder of TL Global Insights, Shelly has spent over two decades helping businesses and individuals connect meaningfully across cultural boundaries. She is a Certified CQ Facilitator and the author of multiple books, including The Immediacy Advantage and Cultural Intelligence: Transforming Your Life Through Global Connections. Shelly’s engaging style and actionable insights make her a sought-after speaker and trainer, empowering audiences to thrive in today’s interconnected world.
Presentation Title and Synopsis
Title: Speak Their Language: Communicating with Cultural Intelligence to Win Global Customers
Synopsis:
Expanding your business into new markets requires more than translating words – it demands building authentic connections. In this session, Shelly Bryant will guide you through the essentials of communicating intelligibly and empathetically with customers in Canada and Mexico. Learn how to adapt your tone, messaging, and cultural approach to resonate with local audiences and win their trust. This interactive session will equip you with practical strategies to:
• Navigate cultural nuances in communication.
• Tailor your brand voice for new markets.
• Build genuine relationships with international customers.
Whether you’re fine-tuning your marketing or forging new partnerships, this session will provide the tools to take your business to the next level – internationally.
Description of the Session
Audience: This session is designed for highly accomplished business owners women, who are expanding their established businesses into international markets.
Format:
Introduction (15 minutes): Overview of cultural intelligence and its role in global business success
Core Content (90 minutes):
Understanding cultural tone and context in Canada and Mexico
Adapting communication styles to meet customer expectations
Practical tips for marketing and outreach tailored to the region
Exercises to refine messaging for cultural alignment
Q&A and Closing (15 minutes): Personalized advice and discussion on applying session insights
Outcomes:
Participants will leave with a deeper understanding of how to:
Communicate effectively and respectfully across cultures
Enhance customer engagement in Canada and Mexico
Build sustainable international relationships grounded in trust and cultural awareness
